Growth Advisory • Apps & Games

WE ENGINEER
INEVITABLE GROWTH.

A curated bench of paid ads operators, performance creatives, ASO experts, UGC managers, and business development specialists — deployed under one M&A-grade strategy.

Outcome-Based Pricing
No Lock-Ins
Tier-1 Studios Only

One Playbook.

Most studios don't have a growth problem — they have a coordination problem. A freelancer here, an agency there, nobody talks. We replace that chaos with one engagement.

2.4x

Avg. ROAS Lift in 90 Days

M&A-Grade Discipline

GROWTH THAT SURVIVES A DUE DILIGENCE.

We've sat on both sides of 80+ acquisitions. We know exactly what buyers look for — clean ad accounts, defensible organic, repeatable creative engines. We engineer those qualities into your studio on purpose.

Organic Install Uplift+38%
Time to Inflection12 Weeks

The Bench

FIVE SPECIALISTS. ONE PLAYBOOK.

Paid Ads Specialist
01

PERFORMANCE MEDIA BUYER

Meta, Google, TikTok, AppLovin, Unity — we structure ad accounts that scale ROAS without burning your runway.

MetaGoogle AdsTikTokAppLovinUnity LevelPlay
2.4x

Avg. ROAS lift in 90 days

Creative Artist
02

PERFORMANCE CREATIVE LEAD

Scroll-stopping static, motion, and concept work built for the algorithm — not for the design awards.

StaticMotionPlayableStoryboarding
60+

Winning creatives per month

ASO Manager
03

APP STORE GROWTH

Keyword strategy, conversion-rate optimization, and store presence engineered for both App Store and Google Play.

KeywordsCROLocalizationA/B Tests
+38%

Organic install uplift

UGC Manager
04

CREATOR-LED CONTENT ENGINE

We build creator networks that produce native, on-brand UGC at a pace your in-house team simply cannot match.

SourcingBriefingProductionRights
40+

Vetted creators on-call

Business Development
05

DEALS, PARTNERSHIPS, GROWTH LEVERS

Cross-promo, publisher relations, platform features — we open doors that paid acquisition simply cannot.

PublishersCross-promoPlatform RepsM&A
32

Active industry relationships

The Cadence

AUDIT.
DIAGNOSE.
COMPOUND.

Same rigor we apply to M&A processes — applied to growth. No theatre. No 80-page slide decks. Just a tight 4-step engagement built around weekly velocity.

01

Audit

We open the hood. Ad accounts, store listings, creative library, retention curves.

02

Diagnose

Where money leaks. Where the algorithm punishes you. Where the upside is hiding.

03

Deploy

Specialists plug in. Paid, ASO, UGC, Creative — running in sync, not in silos.

04

Compound

Weekly cadence. Monthly checkpoints. Quarterly leverage reviews.

Our Protocol

THE GROWTH EDGE.

Strategic Diagnosis

We don't guess. We audit your ad accounts, retention curves, and store data — then prescribe only the levers with measurable upside.

Specialist Network

Five vetted operators across paid, creative, ASO, UGC, and BD — all orchestrated under one M&A-grade strategy by Melih directly.

Exit-Ready Growth

Every lever pulled is documented and defensible — so when the right offer arrives, you negotiate from strength, not scramble to clean up.

FAQ

THINGS PEOPLE
ASK FIRST.

If your question isn't here, just message Melih directly.

Is this an agency or in-house team?

+
Neither. It's a curated bench of specialists, hand-picked by Melih, deployed only where you need leverage. You don't pay for an org chart — you pay for outcomes.

What size studios do you work with?

+
Indie studios doing $20K–$500K/mo, and mid-size publishers scaling past $1M MRR. Below that, we'll point you to better-fit resources for free.

How is this different from your M&A practice?

+
Growth Advisory makes your studio worth selling. M&A sells it. Many clients start in Growth and graduate to M&A 18–24 months later — at a 3–5x valuation.

What does engagement look like?

+
30-day diagnostic, then a 90-day deployment sprint, then monthly retainer or outcome-based pricing. No 12-month lock-ins. Ever.
X10 Grow Your Business

Selling your app?Hunting your next acquisition?Scapcher has the network and expertise.

The specialist M&A advisor for gaming apps. Qualified buyers, strategic exits and deals that close at the right valuation.

$13M+Total Deal Volume
40+Active Listings
100+Qualified Buyers
Scapcher.com #1 Apps and Games Marketplace and M&A Firm